Beats was looking for a way to engage and educate Apple Store shoppers on their in-ear product line, and create an easy means of comparing product features to help drive in-store purchases.
Working closely with the Beats team we designed and developed a tablet application that through simple and direct interactions helps users choose the best Beats product for their lifestyle and listening behaviors.
The application was piloted and tested in one Apple Store to gauge effectiveness. It is now live in 300 Apple Stores globally and has been translated to 35 different languages.
