BGSTR - Rebrand & Website

If you watch TV you’ve seen their work.

Client

BGSTR

About

Bigstar has a 20-year legacy of elevating content for some of the most iconic films and most watched television series, and also branding the largest networks with unmatched design rigor and attention to craft.

Bigstar wanted to ensure that their brand and web presence matched the level of detail and consideration seen in their work, but felt they were too close to their own brand for complete objectivity and fresh perspective, so they reached out to OddCommon to partner with them through this endeavor.

Admittedly, it’s a little intimidating to brand and design a new visual identity system for a company that’s…well…so awesome at branding and design, but the partnership worked fluidly and yielded some incredible results.

Role

  • Brand Strategy
  • Visual Identity System
  • Brand Guidelines
  • Brand Motion Study
  • Web Design
  • Web Development
  • CMS Development

Bigstar’s brand universe had to vibe with a wide range of content, from deep and dramatic to light-hearted and fun. We created light and dark modes to add versatility.

For the website, a suite of carefully-considered design components gave Bigstar’s design team a ton of flexibility to create case studies with a highly customized feel. Responsive design made the work feel big and cinematic on mobile devices.

We turned the website into a powerful sales tool that customizes and shares selected pieces for individual client partners.

Branding a design company is always extra challenging, branding your own design company is pure hell. So we worked with OddCommon and we were able to paddle back up the River Styx to brand paradise.

Josh NortonPresident of BGSTR

Credits
The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team

Please Clap

Daniel Munzing
Creative Director
Luke Taylor
Developer
Drew Dahlman
Technical Director
Michael Kuzmich
Motion & Animation
Alex Krawitz
Experiment - Oddbot