Uber Eats x Taco Bell - Retrogrande Nacho Crystal

Go from retrograde to retrogrande.

Client

Uber Eats x Taco Bell

Agency

RobotProof

About

Spencer Pratt's story is one of ascension. It’s been over a decade since he starred in the hit MTV reality series The Hills. But those of you who keep tabs on him (guilty!) know that he has since then risen to a higher plane of existence to become the guru of crystal power.

Uber Eats and Taco Bell channeled this energy to promote their new Retrogrande Nachos. Our job was to create a website to support the campaign where users could enter to win a limited edition Amethyst Nacho Crystal.

Role

  • Campaign Microsite
  • WebGL Development
  • Shopify Integration
  • API Development
  • CG

A social campaign created by the team at RobotProof drove people to the website to win the mysterious nacho crystal necklace.

Retrograaaaaaade!

Spencer PrattCrystal Enthusiast

We created an AR experience to give users a taste of their Nacho Crystals as they waited to be shipped.

The Results

27,000+
Total submissions in 48 hours
2,000
Nacho crystals delivered
Credits
The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team
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The Dream Team

Please Clap

Henry Desroches
Creative Technologist
Drew Dahlman
Technical Director
Alex Krawitz
BGSTR - Rebrand & Website