Snap Agency Adventure

Helping Snap disrupt the media roadshow with a throwback to 8-bit gaming.

client:

Snapchat

services:

Game Design & Development
Tech Innovation

Snap wanted to do something different and innovative for their media roadshow.

Snap set out to disrupt the concept of the traditional media roadshow by creating an 8-bit throwback to 90's gaming, where their media buying customers could play games, learn about Snap's advertising products, and get into a little healthy competition with their colleagues – full bragging rights at stake.

From concept to playable prototype in 48 hours

Building is a great way to learn about how a creative concept will come together. Our team of designers and game developers put together a web-based, playable prototype in 48 hours to test the concept for fun and playability.

Early concept sketches

Character selection let's users personalize the experience.

The leaderboard creates competition between agencies.

As a new employee you have to navigate the agency world from brief to pitch. The world is full of NPCs delivering on typical agency tropes. (Yes, creative director Laird's beard is looking epic!)

Exploring the Agency Office world.

Mini games are scattered throughout the experience

Users can discover Easter eggs hidden throughout the world

Throughout the experience users learn how Snapchat media products can help them win in various categories.

Senior media directors for agencies such as Dentsu, Omnicom, IPG, and WPP, were able to explore a series of mini-challenges according to the type of industry they chose for their client and the type of brief they were given. Ultimately each industry narrative ends with a final deliverable: the takeaways for how to successfully incorporate the new Snapchat features.