Agencie Rebrand + Website

Modernizing an architectural firm's brand to sync with their expanding business.

client:

Agencie

services:

Brand Modernization
Visual Identity System
Website Design & Development

A new brand that plays to a lead architectural firm's unique strengths

Agencie Group fuses architecture and engineering together in a way other firms don’t. This technical prowess means they don't just imagine the future, they have the power to make it happen.

Our objective was to create a compelling brand identity / system and website design that connects conceptually to the core of the offering.

Working directly with Agencie Group's founders, our process began with exploration.

Together we cast a wide net and explored many directions that brought to life the technicality and beauty of Agencie's craft.

We asked ourselves (maybe not so silly) questions like what if typography could be a load bearing structure?

We looked at mathematical formulas such as Voronoi diagrams.

We studied and explored impossible shapes and structures, and used AI to reinterpret some of the classics like Franco Purini’s Study of Architectural Elements.

A happy accident using computer vision

We started using computer vision to analyze points of interest on Agencie's structures. This work inspired a new direction of creating a generative brand that captured the creativity and ingenuity of Agencie's work.

Making our mark

Taking inspiration from an architectural rule of using three line weights when sketching out drawings, we started building a system for a logo that could flex and change.

The mark visual represents Agencie's process of creating structures, from structural engineering to architecture.

We developed an algorithm that allowed the user to be a collaborator, to play with the brand and to generate their own logo of which there are infinite versions.