If you watch TV you’ve seen their work.

Client

BGSTR

About

Bigstar has a 20-year legacy of elevating content for some of the most iconic films and most watched television series, and also branding the largest networks with unmatched design rigor and attention to craft.

Bigstar wanted to ensure that their brand and web presence matched the level of detail and consideration seen in their work, but felt they were too close to their own brand for complete objectivity and fresh perspective, so they reached out to OddCommon to partner with them through this endeavor.

Admittedly, it’s a little intimidating to brand and design a new visual identity system for a company that’s…well…so awesome at branding and design, but the partnership worked fluidly and yielded some incredible results.

Role

Brand Strategy
Visual Identity System
Brand Guidelines
Brand Motion Study
Web Design
Web Development
CMS Development

See it live

Bigstar’s brand universe had to vibe with a wide range of content, from deep and dramatic to light-hearted and fun. We created light and dark modes to add versatility.

For the website, a suite of carefully-considered design components gave Bigstar’s design team a ton of flexibility to create case studies with a highly customized feel. Responsive design made the work feel big and cinematic on mobile devices.

We turned the website into a powerful sales tool that customizes and shares selected pieces for individual client partners.

Branding a design company is always extra challenging, branding your own design company is pure hell. So we worked with OddCommon and we were able to paddle back up the River Styx to brand paradise.
Josh NortonPresident of BGSTR