Bigstar has a 20-year legacy of elevating content for some of the most iconic films and most watched television series, and also branding the largest networks with unmatched design rigor and attention to craft.

Bigstar wanted to ensure that their brand and web presence matched the level of detail and consideration seen in their work, but felt they were too close to their own brand for complete objectivity and fresh perspective, so they reached out to OddCommon to partner with them through this endeavor.

Admittedly, it’s a little intimidating to brand and design a new visual identity system for a company that’s…well…so awesome at branding and design, but the partnership worked fluidly and yielded some incredible results.

Bigstar’s brand universe had to vibe with a wide range of content, from deep and dramatic to light-hearted and fun. We created light and dark modes to add versatility.

For the website, a suite of carefully-considered design components gave Bigstar’s design team a ton of flexibility to create case studies with a highly customized feel. Responsive design made the work feel big and cinematic on mobile devices.

Josh Norton - Founder and President of BGSTR