Samsung - Samsung QLED VR

Reimagining product education for retail employees.

Client

Samsung

Agency

RobotProof

About

Samsung wanted a new and more effective way to deliver product training to thousands of sales professionals at big box retailers across the US. So for Samsung’s flagship line of Neo QLED TVs we took what was traditionally dry and tech-heavy content off the page and created an immersive VR learning experience to up engagement and information recall with this highly important group.

In VR we had the advantage of fully immersing this group in the technology and letting them experience some of the more practical benefits of Neo QLED TVs that couldn’t be shown in-store. Sales professionals were blown away by the level of innovation and 93% of them said they would recommend Samsung Neo QLED TVs to customers – a big win for Samsung.

Role

  • Creative Direction
  • Design
  • VR
  • CG
  • Motion
Day and Night
Day and Night

To highlight the practical benefits of the TV we created a CG environment that could show any lighting condition from cozying up for movie night in the dark to viewing the big game on a sun-drenched Sunday.

Traditionally dry and tech-driven content became some of our most exciting and immersive moments of the experience.

🤚

A scalable platformWe designed a VR lobby environment that was inspired by trends in green and sutainable architecture. Built for scalability, Samsung is able to add more training content for more products as the program grows.

Empowering trainersWhile Samsung competitors are still training with PowerPoint decks and printed materials, Samsung trainers now come equipped with a custom case containing headsets and a tablet to deliver a truly immersive experience.

Samsung Case
Samsung Case

The Results

300
Headsets In The Field
1,500+
Training Sessions Delivered
93%
of trainees said they would recommend the Samsung Neo QLED TV to customers.
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team
Credits
The Dream Team

Please Clap

Alex Krawitz
Daniel Munzing
Creative Director
Andre Holzmeister
Director
Ben Kainz
Producer
Drew Dahlman
Technical Director
Ellis Talley
Unity Developer
Ademar de Sena
Render Farm Technician
Cesar Barbosa
3D Artist
Eduardo Lunkes
3D Artist
Etienne du Jardin
Executive Producer
Leandro Spaleta
Compositing and Motion Graphics
Matheus Nobre
Project Manager
Rafael Fernandes
Design and Motion Graphics
Ricardo Eloy
3D Artist
Ron White
3d Artist
Rodrigo Rodrigues
3D Artist
Vinícius Lavor
3D Artist
Zack Martin
Music and Sound Design
Uber Eats + Taco Bell - Retrogrande Nacho Crystal